World’s Largest Saw Manufacturer Starrett Targets UK Bandsaw Market with New Sites and Strategic Shift to B2C Sales Model
11 April 2024
Read Time: 1 Mins | 9 August 2023
Read time: 1min 13sec
Starrett is excited to announce the launch of a dedicated website for their Food Division, aimed at showcasing their commitment to supplying exceptional food cutting products to the UK and Europe. With an established reputation as a leading brand in South America, providing products to the world’s largest food processor, Starrett is now focused on becoming the primary source for food cutting solutions across the UK and Europe.
Food cutting products have always been in Starrett’s DNA. After all, Laroy Starrett’s first invention was indeed a meat chopping machine. The machine was patented on May 23rd, 1865 – 15 years before Starrett was founded.
Fast forward to the present day and as sales continue to grow throughout the EU, Starrett recognised the need for an informative and engaging website to effectively communicate their product line, and applications, and encourage education and interaction. The company’s goal was to design a tailor-made online platform that not only facilitated engagement and piqued interest but also ignited enthusiasm among industry decision-makers regarding their product offerings.
The newly launched website incorporates dedicated sections to communicate the company’s hygiene standards within the food industry, present its comprehensive product range through digital catalogues, and allow visitors to deepen their understanding of the product lineup through an exclusive ‘Learning Centre‘.
To learn more about Starrett’s mission to deliver world-class food cutting products to the UK and European markets, we invite you to explore the company’s new website at: food.starrett.co.uk
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